{"id":818,"date":"2019-07-15T18:29:56","date_gmt":"2019-07-15T10:29:56","guid":{"rendered":"http:\/\/staging.www.holibear.com\/hblog\/?p=818"},"modified":"2019-12-11T16:10:31","modified_gmt":"2019-12-11T08:10:31","slug":"%e5%b8%82%e5%a0%b4%e8%a1%8c%e9%8a%b7%e7%ad%96%e7%95%a5%e7%b3%bb%e5%88%97%e5%88%86%e6%9e%90%e4%b8%bb%e8%a6%81%e7%9b%ae%e6%a8%99%e5%ae%a2%e7%be%a4-%e5%93%88%e5%88%a9%e7%86%8aholibear","status":"publish","type":"post","link":"https:\/\/www.holibear.tw\/hblog\/%e5%b8%82%e5%a0%b4%e8%a1%8c%e9%8a%b7%e7%ad%96%e7%95%a5%e7%b3%bb%e5%88%97%e5%88%86%e6%9e%90%e4%b8%bb%e8%a6%81%e7%9b%ae%e6%a8%99%e5%ae%a2%e7%be%a4-%e5%93%88%e5%88%a9%e7%86%8aholibear\/","title":{"rendered":"\u5e02\u5834\u884c\u92b7\u7b56\u7565\u7cfb\u5217\uff5c\u5206\u6790\u4e3b\u8981\u76ee\u6a19\u5ba2\u7fa4"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n\n<div class=\"fb-like\" data-href=\"https:\/\/www.holibear.com\/hblog\/%e5%b8%82%e5%a0%b4%e8%a1%8c%e9%8a%b7%e7%ad%96%e7%95%a5%e7%b3%bb%e5%88%97%e5%88%86%e6%9e%90%e4%b8%bb%e8%a6%81%e7%9b%ae%e6%a8%99%e5%ae%a2%e7%be%a4-%e5%93%88%e5%88%a9%e7%86%8aholibear\/\" data-width=\"\" data-layout=\"button_count\" data-action=\"like\" data-size=\"small\" data-show-faces=\"true\" data-share=\"true\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5b9a\u4f4d\u4f60\u7684\u4e3b\u8981\u76ee\u6a19\u5ba2\u7fa4\uff08Target Audience\uff09<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.holibear.com\/hblog\/wp-content\/uploads\/2020\/07\/46-\u5e02\u5834\u884c\u92b7\u7b56\u7565\u7cfb\u5217\uff5c\u5206\u6790\u4e3b\u8981\u76ee\u6a19\u5ba2\u7fa4-1-1024x682.jpg\" alt=\"\u5e02\u5834\u884c\u92b7\u7b56\u7565\u7cfb\u5217\uff5c\u5b9a\u4f4d\u4f60\u7684\u4e3b\u8981\u76ee\u6a19\u5ba2\u7fa4\uff08Target Audience\uff09\" class=\"wp-image-5073\"\/><figcaption> <strong>\u5b9a\u4f4d\u4f60\u7684\u4e3b\u8981\u76ee\u6a19\u5ba2\u7fa4\uff08Target Audience\uff09<\/strong> <strong><br>\uff08\u5716\u7247\u4f86\u6e90\uff1a<\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.pexels.com\/\" target=\"_blank\"><strong>Pexels<\/strong><\/a><strong>\uff09<\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">\u54c1\u724c\u5b9a\u4f4d\u5b8c\u6210\u5f8c\uff0c\u5c31\u8981\u601d\u8003\u4f60\u884c\u92b7\u7684\u4e3b\u8981\u76ee\u6a19\u5ba2\u7fa4\u662f\u8ab0\uff0c\u4e86\u89e3\u4ed6\u5011\u7684\u7279\u5225\u9700\u6c42\uff0c\u624d\u80fd\u6253\u52d5\u4ed6\u5011\u3001\u8aaa\u670d\u4ed6\u5011\u4f86\u6d88\u8cbb\u3002\u5b9a\u4f4d\u4e3b\u8981\u76ee\u6a19\u5ba2\u7fa4\u4e5f\u662f\u54c1\u724c\u884c\u92b7\u975e\u5e38\u91cd\u8981\u7684\u4e00\u6b65\uff0c\u5149\u662f\u505a\u5206\u6790\u4eba\u53e3\u662f\u4e0d\u5920\u7684\uff0c\u96d6\u7136\u5e74\u9f61\u3001\u7d93\u6fdf\u80cc\u666f\u3001\u5c45\u4f4f\u5730\u5340\u7b49\u7b49\u4e5f\u6709\u95dc\u806f\u6027\uff0c\u4f46\u6700\u91cd\u8981\u7684\u662f\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u300c\u9700\u6c42\u300d\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u62ff\u65c5\u904a\u4f86\u7576\u4f8b\u5b50\uff0c\u6709\u4e9b\u4eba\u559c\u6b61\u8ddf\u8457\u65c5\u884c\u793e\uff0c\u56e0\u70ba\u884c\u7a0b\u90fd\u5b89\u6392\u597d\uff0c\u4e0d\u9700\u8981\u81ea\u5df1\u82b1\u6642\u9593\u505a\u529f\u8ab2\uff0c\u4e5f\u78ba\u4fdd\u4e00\u5b9a\u6703\u53c3\u89c0\u5230\u8457\u540d\u7684\u666f\u9ede\u3002\u6709\u4e9b\u4eba\u5247\u559c\u6b61\u81ea\u5df1\u4f86\u5b89\u6392\uff0c\u5c0b\u627e\u89c0\u5149\u5ba2\u8f03\u5c11\u3001\u7576\u5730\u4eba\u624d\u6703\u53bb\u7684\u666f\u9ede\u3002\u6709\u4e9b\u4eba\u559c\u6b61\u65c5\u904a\u662f\u70ba\u4e86\u89aa\u8fd1\u5927\u81ea\u7136\uff0c\u53bb\u6d77\u908a\u6216\u662f\u722c\u5c71\u3002\u65c5\u904a\u6027\u7684\u5e73\u53f0\u7684\u884c\u92b7\u4f01\u5283\u5c31\u5fc5\u9808\u91dd\u5c0d\u4ee5\u4e0a\u5e7e\u500b\u4e3b\u8981\u5ba2\u7fa4\u53bb\u505a\u8a2d\u8a08\u3002\u7576\u4f60\u4eca\u5929\u7684\u884c\u92b7\u5ee3\u544a\u5167\u5bb9\u6709\u91dd\u5c0d\u5176\u4e2d\u4e00\u7d44\u5ba2\u7fa4\u7684\u9700\u6c42\u4e0b\u653f\u7b56\uff0c\u5c31\u6bd4\u8f03\u6709\u6a5f\u6703\u6210\u529f\uff0c\u800c\u4e0d\u662f\u7c60\u7d71\u7684\u5167\u5bb9\uff0c\u7559\u4e0d\u4e0b\u5370\u8c61\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e86\u89e3\u6d88\u8cbb\u8005\u5f62\u8c61<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.holibear.com\/hblog\/wp-content\/uploads\/2020\/07\/46-2-1024x570.jpg\" alt=\"\u5e02\u5834\u884c\u92b7\u7b56\u7565\u7cfb\u5217\uff5c\u4e86\u89e3\u6d88\u8cbb\u8005\u5f62\u8c61\" class=\"wp-image-5074\"\/><figcaption><strong>\u4e86\u89e3\u6d88\u8cbb\u8005\u5f62\u8c61<br>\uff08\u5716\u7247\u4f86\u6e90\uff1a<\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.pexels.com\/\" target=\"_blank\"><strong>Pexels<\/strong><\/a><strong>\uff09<\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">\u7576\u4f60\u5206\u985e\u884c\u92b7\u5ba2\u7fa4\u7d44\u5225\u6642\uff0c\u4e0b\u4e00\u500b\u6b65\u9a5f\u5c31\u662f\u8981\u6df1\u5165\u4e86\u89e3\u6bcf\u500b\u7d44\u5225\u88e1\u7684\u6d88\u8cbb\u8005\u3002\u8a72\u600e\u9ebc\u53bb\u6df1\u5165\u77ad\u89e3\u5462\uff1f\u5c31\u662f\u8981\u5275\u9020\u51fa\u4e00\u500b\u6d88\u8cbb\u8005\u5f62\u8c61\uff0c\u634f\u9020\u51fa\u4e00\u500b\u4eba\u7269\u662f\u5c6c\u65bc\u5728\u5176\u4e2d\u4e00\u500b\u5ba2\u7fa4\u7d44\u5225\u3002\u4f8b\u5982\u525b\u624d\u65c5\u904a\u7684\u4f8b\u5b50\uff0c\u5982\u679c\u4eca\u5929\u662f\u559c\u6b61\u81ea\u5df1\u4f86\u5b89\u6392\u884c\u7a0b\u7684\u6d88\u8cbb\u8005\uff0c\u4ed6\u7684\u5e74\u9f61\u3001\u6027\u5225\u3001\u793e\u6703\u80cc\u666f\u3001\u7d93\u6fdf\u80fd\u529b\u662f\u4ec0\u9ebc\uff1f\u53ef\u4ee5\u5927\u6982\u7684\u5b9a\u7fa9\u4e00\u4e0b\u4ed6\u7684\u4eba\u53e3\u8cc7\u6599\u3002 \u63a5\u8457\u8981\u601d\u8003\u4ed6\u901a\u5e38\u505a\u4e8b\u60c5\u80cc\u5f8c\u7684\u52d5\u6a5f\u70ba\u4f55\u3001\u50f9\u503c\u89c0\u662f\u4ec0\u9ebc\u3001\u6709\u4ec0\u9ebc\u8208\u8da3\u6703\u662f\u505a\u4e8b\u60c5\u7684\u52d5\u529b\u3001\u6703\u9047\u5230\u7684\u56f0\u96e3\u3001\u6311\u6230\u6703\u6709\u54ea\u4e9b\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u4f9d\u7167\u9019\u6a23\u7684\u65b9\u5f0f\uff0c\u91dd\u5c0d\u6bcf\u500b\u5ba2\u7fa4\u7d44\u5225\uff0c\u5275\u9020\u51fa\u4e0d\u540c\u7684\u6d88\u8cbb\u8005\u5f62\u8c61\uff0c\u53bb\u505a\u5206\u6790\u3002\u9019\u9ebc\u505a\u7684\u7528\u610f\u662f\u70ba\u4e86\u5be6\u9ad4\u5316\u73fe\u5be6\u53ef\u80fd\u6703\u9047\u5230\u7684\u6d88\u8cbb\u8005\uff0c\u7d66\u4e88\u4e00\u500b\u6e05\u695a\u7684\u65b9\u5411\uff0c\u800c\u4e0d\u662f\u76f2\u76ee\u7684\u53bb\u8a2d\u8a08\u5167\u5bb9\uff0c\u537b\u4e0d\u77e5\u9053\u5f9e\u4ec0\u9ebc\u89d2\u5ea6\u5207\u5165\u53bb\u6253\u52d5\u5ba2\u7fa4\u3002\u8eab\u70ba\u4e00\u500b\u54c1\u724c\u7684\u9818\u5c0e\u4eba\uff0c\u4e00\u65e6\u4e86\u89e3\u4ec0\u9ebc\u6a23\u7684\u5ee3\u544a\u5167\u5bb9\u6216\u7522\u54c1\u7279\u8cea\u6703\u5438\u5f15\u6d88\u8cbb\u8005\uff0c\u5c31\u6703\u589e\u52a0\u4ed6\u53bb\u6d88\u8cbb\u7684\u52d5\u529b\u548c\u610f\u9858\u4e86\uff0c\u82e5\u9084\u89e3\u9664\u4e86\u4ed6\u6703\u64d4\u5fc3\u800c\u9020\u6210\u7336\u8c6b\u662f\u5426\u6d88\u8cbb\u7684\u9867\u616e\uff0c\u90a3\u6a23\u5c31\u662f\u975e\u5e38\u6210\u529f\u7684\u884c\u92b7\u624b\u6cd5\uff01<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5584\u52a0\u5229\u7528RFM\u5206\u6790\u6280\u8853\u505a\u884c\u92b7<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.holibear.com\/hblog\/wp-content\/uploads\/2020\/07\/46-3-1024x682.jpg\" alt=\"\u5e02\u5834\u884c\u92b7\u7b56\u7565\u7cfb\u5217\uff5c\u5584\u52a0\u5229\u7528RFM\u5206\u6790\u6280\u8853\" class=\"wp-image-5076\"\/><figcaption><strong>\u5584\u52a0\u5229\u7528RFM\u5206\u6790\u6280\u8853<br>\uff08\u5716\u7247\u4f86\u6e90\uff1a<\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.pexels.com\/\" target=\"_blank\"><strong>Pexels<\/strong><\/a><strong>\uff09<\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">RFM\u662f\u4e00\u500b\u4f7f\u7528\u8005\u50f9\u503c\u5206\u6790\u7684\u5de5\u5177\uff0c\u6bcf\u500b\u6d88\u8cbb\u8005\u7684\u6d88\u8cbb\u6dfa\u80fd\u4e0d\u540c\uff0c\u6709\u4e9b\u4eba\u5076\u723e\u6d88\u8cbb\u4e00\u6b21\u4f46\u662f\u91d1\u984d\u5f88\u9ad8\uff0c\u6709\u4e9b\u91d1\u984d\u666e\u901a\u4f46\u884c\u92b7\u4f01\u5283\u53ef\u4ee5\u4f9d\u8cf4\u7684\u8001\u9867\u5ba2\uff0c\u6709\u4e9b\u5247\u662f\u6703\u5e36\u65b0\u670b\u53cb\u4f86\uff0c\u5e6b\u4f01\u696d\u505a\u516c\u95dc\u3002\u4f9d\u7167\u4f01\u696d\u9ad4\u7cfb\u7684\u4e0d\u540c\uff0cVIP\u7684\u5b9a\u7fa9\u4e5f\u4e0d\u4e00\u6a23\u3002\u5584\u7528RFM\u5206\u6790\u6280\u8853\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u5206\u8fa8\u51fa\u54ea\u7a2e\u5ba2\u6236\u5e36\u4f86\u7684\u5229\u6f64\u8f03\u591a\uff0c\u5236\u5b9a\u9810\u7b97\u6642\uff0c\u53ef\u4ee5\u5283\u5206\u8f03\u591a\u7684\u91d1\u984d\u548c\u8cc7\u6e90\u7d66\u8ca2\u737b\u9ad8\u7684\u6d88\u8cbb\u8005\uff0c\u9032\u4e00\u6b65\u5411\u4ed6\u5011\u505a\u884c\u92b7\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">RFM\u7684\u6307\u6a19\u5206\u5225\u662f<\/p>\n\n\n\n<ul class=\"has-medium-font-size wp-block-list\"><li>\u6700\u8fd1\u4e00\u6b21\u7684\u6d88\u8cbb\uff08Recency\uff09<\/li><li>\u6d88\u8cbb\u983b\u7387\uff08Frequency\uff09<\/li><li>\u6d88\u8cbb\u91d1\u984d\uff08Monetary\uff09<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">\u7528\u4ee5\u4e0a\u4e09\u500b\u6307\u6a19\u4e26\u7d50\u5408\u4ee5\u4e0b\u516c\u5f0f\uff0c\u5373\u53ef\u8a08\u7b97\u51fa<strong>\u5ba2\u6236\u7684\u7d42\u751f\u50f9\u503c \uff08Customer Lifetime Value\uff09<\/strong>\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"256\" src=\"https:\/\/www.holibear.com\/hblog\/wp-content\/uploads\/2019\/09\/46-4.jpg\" alt=\"\u5e02\u5834\u884c\u92b7\u7b56\u7565\u7cfb\u5217\uff5c\u5ba2\u6236\u7d42\u751f\u50f9\u503c\uff08Customer Lifetime Value\uff09\" class=\"wp-image-5077\" srcset=\"https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2019\/09\/46-4.jpg 765w, https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2019\/09\/46-4-600x201.jpg 600w, https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2019\/09\/46-4-300x100.jpg 300w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><figcaption><strong>\u5ba2\u6236\u7d42\u751f\u50f9\u503c\uff08Customer Lifetime Value\uff09<\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"fb-like\" data-href=\"https:\/\/www.holibear.com\/hblog\/%e5%b8%82%e5%a0%b4%e8%a1%8c%e9%8a%b7%e7%ad%96%e7%95%a5%e7%b3%bb%e5%88%97%e5%88%86%e6%9e%90%e4%b8%bb%e8%a6%81%e7%9b%ae%e6%a8%99%e5%ae%a2%e7%be%a4-%e5%93%88%e5%88%a9%e7%86%8aholibear\/\" data-width=\"\" data-layout=\"button_count\" data-action=\"like\" data-size=\"small\" data-show-faces=\"true\" data-share=\"true\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:22px\"><strong>\u63a8\u85a6\u6587\u7ae0\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"has-medium-font-size wp-block-list\"><li><a rel=\"noreferrer noopener\" label=\"\u5e02\u5834\u884c\u92b7\u7b56\u7565\u7cfb\u5217\uff5c\u5b9a\u4f4d\u4f60\u7684\u54c1\u724c\u4e3b\u5f35 (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\" href=\"https:\/\/www.holibear.com\/hblog\/%e5%b8%82%e5%a0%b4%e8%a1%8c%e9%8a%b7%e7%ad%96%e7%95%a5%e7%b3%bb%e5%88%97%e5%ae%9a%e4%bd%8d%e4%bd%a0%e7%9a%84%e5%93%81%e7%89%8c%e4%b8%bb%e5%bc%b5-%e5%93%88%e5%88%a9%e7%86%8aholibear\/\" target=\"_blank\">\u5e02\u5834\u884c\u92b7\u7b56\u7565\u7cfb\u5217\uff5c\u5b9a\u4f4d\u4f60\u7684\u54c1\u724c\u4e3b\u5f35<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\" 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target=\"_blank\">\u5167\u5bb9\u884c\u92b7\u7cfb\u5217\uff5c\u5167\u5bb9\u884c\u92b7\u7684\u5165\u9580\u8ab2\u7a0b\uff1a\u516d\u5927\u6b65\u9a5f\u5275\u9020\u597d\u5167\u5bb9<\/a><\/li><li><a rel=\"noreferrer noopener\" label=\"\u5167\u5bb9\u884c\u92b7\uff5c\u5f71\u7247\u884c\u92b7\u7c21\u4ecb (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\" href=\"https:\/\/www.holibear.com\/hblog\/%e5%85%a7%e5%ae%b9%e8%a1%8c%e9%8a%b7%e7%b3%bb%e5%88%97-%e5%bd%b1%e7%89%87%e8%a1%8c%e9%8a%b7%e7%b0%a1%e4%bb%8b-%e5%93%88%e5%88%a9%e7%86%8aholibear\/\" target=\"_blank\">\u5167\u5bb9\u884c\u92b7\u7cfb\u5217\uff5c\u5f71\u7247\u884c\u92b7\u7c21\u4ecb<\/a><\/li><li><a rel=\"noreferrer noopener\" label=\"\u4f60\u597d\uff0c\u6211\u662f\u300c\u54c8\u5229\u718a\u300d (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\" href=\"https:\/\/www.holibear.com\/hblog\/%e8%87%aa%e7%94%b1%e5%b7%a5%e4%bd%9c%e8%80%85%e7%9a%84%e5%93%88%e5%88%a9%e7%86%8a\/\" 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