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class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1378\" height=\"919\" src=\"https:\/\/www.holibear.com\/hblog\/wp-content\/uploads\/2020\/05\/311-3.jpg\" alt=\"\u5c0d\u8a71\u5f0f\u884c\u92b7\u4e09\u968e\u6bb5\" class=\"wp-image-18792\" srcset=\"https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2020\/05\/311-3.jpg 1378w, https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2020\/05\/311-3-600x400.jpg 600w, https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2020\/05\/311-3-1200x800.jpg 1200w, https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2020\/05\/311-3-300x200.jpg 300w, https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2020\/05\/311-3-768x512.jpg 768w, https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2020\/05\/311-3-942x628.jpg 942w\" sizes=\"(max-width: 1378px) 100vw, 1378px\" 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class=\"has-medium-font-size\">\u8b93\u4f60\u7684\u5ba2\u6236\u9020\u8a2a\u4f60\u7684\u7db2\u7ad9\u7684\u6642\u5019\u5c31\u53ef\u4ee5\u76f4\u63a5\u958b\u555f\u5c0d\u8a71\uff0c\u6355\u6349\u9019\u4e9b\u6f5b\u5728\u5ba2\u7fa4\uff0c\u63d0\u5347\u8f49\u63db\u7387\u3002\u540c\u6642\uff0c\u7d66\u9019\u4e9b\u5ba2\u6236\u4e00\u7a2e\u66f4\u500b\u4eba\u5316\u7684\u8cfc\u7269\u9ad4\u9a57\u3002\u7576\u8a2a\u5ba2\u9ede\u64ca\u300c\u4e0b\u8f09\u300d\u3001\u300c\u806f\u7e6b\u696d\u52d9\u4eba\u54e1\u300d\u6216\u662f\u300c\u958b\u59cb\u514d\u8cbb\u8a66\u7528\u300d\u6642\uff0c\u4f60\u5c31\u53ef\u4ee5\u8b93\u804a\u5929\u6a5f\u5668\u4eba\u958b\u59cb\u76f8\u5c0d\u61c9\u7684\u5c0d\u8a71\uff0c\u4e26\u9010\u6f38\u7528\u5c0d\u8a71\u7684\u65b9\u5f0f\u5c07\u5ba2\u6236\u5f80\u884c\u92b7\u6f0f\u6597\u4e0b\u65b9\u63a8\u9032\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"426\" src=\"https:\/\/www.holibear.com\/hblog\/wp-content\/uploads\/2020\/05\/311-4.jpg\" alt=\"\u5c0d\u8a71\u5f0f\u884c\u92b7\u7b2c\u4e00\u6b65\uff1a\u4e92\u52d5\" class=\"wp-image-18793\" srcset=\"https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2020\/05\/311-4.jpg 728w, https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2020\/05\/311-4-600x351.jpg 600w, https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2020\/05\/311-4-300x176.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><figcaption><strong>\u5c0d\u8a71\u5f0f\u884c\u92b7\u7b2c\u4e00\u6b65\uff1a\u4e92\u52d5<\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">\u5c0d\u5f88\u591a\u516c\u53f8\u4f86\u8aaa\uff0c\u8ca0\u64d4\u4e00\u500b\u5168\u5e74\u7121\u4f11\u7684\u5ba2\u670d\u5ba2\u670d\u5718\u968a\u5750\u5728\u90a3\u7b49\u8457\u8ddf\u5ba2\u6236\u5c0d\u8a71\u61c9\u8a72\u4e0d\u7b26\u5408\u6210\u672c\u6548\u76ca\uff0c\u90a3\u9ebc\u804a\u5929\u6a5f\u5668\u4eba\u5c31\u662f\u4f60\u975e\u5e38\u597d\u7684\u5e6b\u624b\u5566\uff01\u4f60\u751a\u81f3\u53ef\u4ee5\u76f4\u63a5\u5bc4\u9001\u5c0d\u8a71\u8a0a\u606f\u7d66\u90a3\u4e9b\u6700\u6709\u53ef\u80fd\u9032\u884c\u8cfc\u8cb7\u884c\u70ba\u7684\u8a2a\u5ba2\uff0c\u4e0d\u7528\u88ab\u52d5\u7684\u7b49\u4ed6\u5011\u958b\u555f\u5c0d\u8a71\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7b2c\u4e8c\u6b65\uff1a\u7406\u89e3<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong><em>\u300c\u6700\u77ed\u6642\u9593\u5167\u4e86\u89e3\u6f5b\u5728\u5ba2\u6236\u3002\u300d<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">\u904e\u53bb\u50b3\u7d71\u7684\u884c\u92b7\u901a\u8def\u5728\u64cd\u4f5c\u4e0a\uff0c\u53ef\u80fd\u6703\u8017\u8cbb\u4f60\u597d\u5e7e\u5929\u3001\u751a\u81f3\u6578\u6708\u7684\u6642\u9593\u4f86\u4e86\u89e3\u4e00\u500b\u6f5b\u5728\u5ba2\u6236\u3002\u4f46\u6839\u64daHarvard Business Review\u7684\u4e00\u7bc7\u7814\u7a76\u986f\u793a\uff0c\u54c1\u724c\u901a\u5e38\u9700\u8981\u5728\u4e94\u5206\u9418\u5167\u56de\u61c9\u7b2c\u4e00\u6b21\u63a5\u89f8\u7684\u5ba2\u6236\uff0c\u624d\u80fd\u64c1\u6709\u7372\u53d6\u9ad8\u54c1\u8cea\u5ba2\u6236\u7684\u6a5f\u6703\u3002\u518d\u7b49\u4e45\u4e00\u4e9b\uff0c\u4f60\u6355\u6349\u9019\u4e9b\u6f5b\u5728\u5ba2\u6236\u7684\u6a5f\u7387\u5c31\u6703\u964d\u4f4e400%\uff01<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u800c\u9019\u4e9b\u804a\u5929\u6a5f\u5668\u4eba\u6839\u64da\u5167\u5efa\u7684\u5c0d\u8a71\u6d41\u7a0b\uff08Flow\uff09\uff0c\u53ef\u4ee5\u5728\u5e7e\u79d2\u5167\u8fc5\u901f\u56de\u7b54\u5ba2\u6236\u7684\u554f\u984c\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"1026\" src=\"https:\/\/www.holibear.com\/hblog\/wp-content\/uploads\/2020\/05\/311-5.jpg\" alt=\"\u5c0d\u8a71\u5f0f\u884c\u92b7\u7b2c\u4e8c\u6b65\uff1a\u7406\u89e3\" class=\"wp-image-18794\" srcset=\"https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2020\/05\/311-5.jpg 1210w, https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2020\/05\/311-5-600x509.jpg 600w, https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2020\/05\/311-5-1200x1018.jpg 1200w, https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2020\/05\/311-5-300x254.jpg 300w, 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has-medium-font-size\"><strong><em>\u300c\u63a8\u85a6\u4e0b\u4e00\u6b65\u7684\u884c\u52d5\uff0c\u8b93\u5ba2\u6236\u5728\u884c\u92b7\u6f0f\u6597\u4e2d\u5feb\u901f\u9081\u9032\u3002\u300d<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">\u804a\u5929\u6a5f\u5668\u4eba\u96d6\u7136\u5728\u5206\u8fa8\u6f5b\u5728\u5ba2\u6236\u4ee5\u53ca\u4e92\u52d5\u4e0a\u9817\u4f54\u512a\u52e2\uff0c\u4f46\u662f\u5230\u4e86\u771f\u6b63\u8981\u6210\u4ea4\u7684\u6642\u5019\uff0c\u4f9d\u7136\u6bd4\u4e0d\u904e\u4e00\u500b\u6709\u8840\u6709\u8089\u3001\u6709\u611f\u60c5\u7684\u771f\u4eba\u5566\uff01\u6240\u4ee5\u9019\u6642\u5019\uff0c\u4f60\u5c31\u53ef\u4ee5\u5c07\u6700\u5f8c\u7684\u884c\u52d5\u547c\u7c72\u74b0\u7bc0\uff0c\u8b93\u771f\u4eba\u52a0\u5165\u4e86\u3002\u4f60\u53ef\u4ee5\u8b93\u5ba2\u6236\u9078\u64c7\u60f3\u8981\u8ddf\u696d\u52d9\u901a\u8a71\u7684\u6642\u9593\uff0c\u8b93\u696d\u52d9\u505a\u51fa\u6700\u5f8c\u81f4\u547d\u3001\u6210\u529f\u7684\u4e00\u64ca\u3002\u9019\u7a2e\u65b9\u5f0f\u7701\u53bb\u696d\u52d9\u5011\u50b3\u7d71\u4e0a\u8981\u4e00\u4e00\u8207\u5ba2\u6236\u901a\u8a71\uff0c\u5206\u8fa8\u6f5b\u5728\u5ba2\u6236\u7684\u6642\u9593\uff0c\u9032\u800c\u5c07\u6240\u6709\u7684\u7cbe\u529b\u8207\u6642\u9593\u8457\u91cd\u65bc\u300c\u92b7\u552e\u300d\u3002<\/p>\n\n\n\n<div 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src=\"https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2019\/07\/36-\u5efa\u7acb\u4e00\u500b\u54c1\u724c\u6709\u54ea\u4e9b\u6b65\u9a5f\u5462\uff1f\u8acb\u770b\u54c8\u5229\u718a\u70ba\u5927\u5bb6\u6574\u7406\u7684\u4e94\u5927\u6b65\u9a5f\uff01-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2019\/07\/36-\u5efa\u7acb\u4e00\u500b\u54c1\u724c\u6709\u54ea\u4e9b\u6b65\u9a5f\u5462\uff1f\u8acb\u770b\u54c8\u5229\u718a\u70ba\u5927\u5bb6\u6574\u7406\u7684\u4e94\u5927\u6b65\u9a5f\uff01-1.jpg 1024w, https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2019\/07\/36-\u5efa\u7acb\u4e00\u500b\u54c1\u724c\u6709\u54ea\u4e9b\u6b65\u9a5f\u5462\uff1f\u8acb\u770b\u54c8\u5229\u718a\u70ba\u5927\u5bb6\u6574\u7406\u7684\u4e94\u5927\u6b65\u9a5f\uff01-1-600x360.jpg 600w, 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more<\/a>  <\/p>\r\n        <\/div>\r\n              <div class=\"item\">\r\n          \r\n  <a class=\"title post_title\"  title=\"\u54c1\u724c\u884c\u92b7\u7cfb\u5217\uff5c\u70ba\u4ec0\u9ebc\u8981\u5efa\u7acb\u54c1\u724c\uff1f\" href=\"https:\/\/www.holibear.tw\/hblog\/branding-why-branding\/?related_post_from=1375\">\r\n        \u54c1\u724c\u884c\u92b7\u7cfb\u5217\uff5c\u70ba\u4ec0\u9ebc\u8981\u5efa\u7acb\u54c1\u724c\uff1f  <\/a>\r\n\r\n  <div class=\"thumb post_thumb\">\r\n    <a  title=\"\u54c1\u724c\u884c\u92b7\u7cfb\u5217\uff5c\u70ba\u4ec0\u9ebc\u8981\u5efa\u7acb\u54c1\u724c\uff1f\" href=\"https:\/\/www.holibear.tw\/hblog\/branding-why-branding\/?related_post_from=1375\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1080\" src=\"https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2019\/09\/64952.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2019\/09\/64952.jpg 1440w, https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2019\/09\/64952-600x450.jpg 600w, https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2019\/09\/64952-1200x900.jpg 1200w, https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2019\/09\/64952-300x225.jpg 300w, https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2019\/09\/64952-768x576.jpg 768w, https:\/\/www.holibear.tw\/hblog\/wp-content\/uploads\/2019\/09\/64952-837x628.jpg 837w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n  <p class=\"excerpt post_excerpt\">\r\n    \u5176\u5be6\u6bcf\u500b\u4eba\u90fd\u5728\u4e0d\u77e5\u4e0d\u89ba\u4e2d\u5efa\u7acb\u81ea\u5df1\u7684\u54c1\u724c\uff0c <a class=\"read-more\" href=\"https:\/\/www.holibear.tw\/hblog\/branding-why-branding\/?related_post_from=1375\"> Read more<\/a>  <\/p>\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      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marketing\uff09\u662f\u8b93\u4f60\u7684\u9867\u5ba2\u5728\u884c\u92b7\u6f0f\u6597\u4e2d\u524d\u9032\u7684\u6700\u5feb\u65b9\u5f0f\u3002\u5229\u7528\u804a\u5929\u6a5f\u5668\u4eba\uff08Chatbot\uff09\u8207\u5ba2\u6236\u9032\u884c\u300c\u4e00\u5c0d\u4e00\u7684\u5c0d\u8a71\u300d\uff0c\u85c9\u6b64\u5c55\u73fe\u89aa\u548c\u529b\u8207\u516c\u4fe1\u529b\uff0c\u4e26\u8207\u5ba2\u6236\u5efa\u7acb\u5f37\u52c1\u7684\u60c5\u611f\u9023\u7d50\u3002\u8a72\u5982\u4f55\u904b\u7528\u300c\u5c0d\u8a71\u5f0f\u884c\u92b7\u300d\u624d\u80fd\u8b93\u6f5b\u5728\u5ba2\u7fa4\u66f4\u5bb9\u6613\u8207\u4f60\u7684\u54c1\u724c\u4e92\u52d5\uff0c\u9032\u800c\u63d0\u9ad8\u8f49\u63db\u7387\u55ce\uff1f<\/p>\n","protected":false},"author":2,"featured_media":18790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[932,424],"tags":[53,1731,1448,945,944,943,942,591,436],"class_list":["post-18789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-932","category-fb-marketing","tag-53","tag-1731","tag-1448","tag-chatbot","tag-944","tag-943","tag-942","tag-591","tag-436"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.holibear.tw\/hblog\/wp-json\/wp\/v2\/posts\/18789"}],"collection":[{"href":"https:\/\/www.holibear.tw\/hblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.holibear.tw\/hblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.holibear.tw\/hblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.holibear.tw\/hblog\/wp-json\/wp\/v2\/comments?post=18789"}],"version-history":[{"count":6,"href":"https:\/\/www.holibear.tw\/hblog\/wp-json\/wp\/v2\/posts\/18789\/revisions"}],"predecessor-version":[{"id":24746,"href":"https:\/\/www.holibear.tw\/hblog\/wp-json\/wp\/v2\/posts\/18789\/revisions\/24746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.holibear.tw\/hblog\/wp-json\/wp\/v2\/media\/18790"}],"wp:attachment":[{"href":"https:\/\/www.holibear.tw\/hblog\/wp-json\/wp\/v2\/media?parent=18789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.holibear.tw\/hblog\/wp-json\/wp\/v2\/categories?post=18789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.holibear.tw\/hblog\/wp-json\/wp\/v2\/tags?post=18789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}